Company Profile 

Founded in Australia in 1997, gtn has grown into a global media platform that delivers traffic and information content – including weather, news, fuel and entertainment – to over 91 million people every week. Our model places advertising within high-engagement premium content during peak commute periods, delivering superior audience attention compared to traditional advertising breaks.

With operations across 4 of the world’s top 10 markets - Australia, the United Kingdom, Canada and Brazil – gtn is one of the largest suppliers of traffic information reports to radio stations in these regions.

What gtn does:

Gtn connects advertisers with engaged listeners by embedding impactful ads into real-time, attention-grabbing content, while offering broadcasters valuable content and stable revenue, creating a win-win model.

How it works

  • Advertisers buy a schedule of spots across gtn’s affiliate network, rather than on individual stations. These schedules can be purchased as a national, regional or specific market buy. 
  • In exchange, gtn provides affiliates with high-quality traffic and information reports, mostly at no charge. In some cases, affiliates also receive cash compensation.

By combining premium content, prime placement and expansive reach, gtn enables advertisers to deliver scalable, cost-effective campaigns that connect with high-value demographics during the most valuable listening moments of the day.

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    A Global Business

    atn

    atn commenced operations in 1997 and is now one of the largest broadcast media advertising platforms in Australia by audience reach, covering 32 markets and the majority of the country's population.

    CTN

    CTN commenced operations in 2005 and is now one of the largest broadcast media advertising platforms in Canada by audience reach, covering 14.3 million radio listeners and 8.4 million television viewers.

    UKTN

    UKTN commenced operations in 2007 and is now one of the largest broadcast media advertising platforms by audience reach in the United Kingdom, covering all markets and reaching 27.6 million commercial radio listeners.

    BTN

    BTN is currently the sole provider of third party traffic reporting to radio broadcasters in Brazil. Since entering the market in 2011, BTN has grown to cover approximately 35 radio stations across three major metropolitan markets, being Sao Paulo, Rio de Janeiro and Belo Horizonte.