Our Proposition

gtn is an advertising platform designed to enable advertisers, particularly large national advertisers, reach high-value demographics in a cost-effective way. Advertising spots are offered across gtn’s extensive television and radio affiliate networks, positioned adjacent to highly engaging information reports, such as traffic and news that audiences seek out and find useful.

Advertisers purchase schedules of spots on a national, regional or market-specific basis. The schedules include spots across gtn affiliates in the relevant market. Spots sold within advertising packages are allocated on a percentage-based rotation, ensuring that each advertiser receives a pro rata share placement across gtn's affiliate network.

gtn offers advertisers a product that is differentiated from traditional advertising platforms:

• Broad and consistent audience reach: advertisers can reach a large number of high-value demographics across gtn’s network. In addition, advertising across a large network of affiliates delivers audience consistency as advertisers are less exposed to the ratings swings of a single station;
• High frequency: advertisements are heard frequently throughout the day across gtn’s affiliate network in the purchased market or region, enabling advertisers to communicate their message repeatedly;
• Ideal placement: spots typically air during morning and afternoon commute periods, when audience levels are generally at their peak;
• High recall: short (typically 10 second duration) advertising spots are positioned adjacent to engaging content such as traffic and news, are standalone to other advertisements, and are often read live by well-known on-air personalities. This format is designed to maximise efficacy, enhance recall and minimise switching during advertisements;
• Audience coverage: spots are sold on a national, regional or market-specific basis, making the product relevant to both nationally and regionally focused advertisers.