Since commencing operations in Australia in 1997, GTN has grown to become one of the largest broadcast media advertising platforms by audience reach in Australia, Canada and the United Kingdom and is progressing towards its goal of achieving this status in Brazil.
The radio advertising industry within the four countries GTN currently operates in has grown consistently and has remained a relatively constant proportion of total advertising expenditure over the last 35 years. Radio advertising expenditure in GTN's operating geographies grew from $3.8 billion in 2004 to $5.0 billion in 2014. GTN currently operates television information services in Australia and Canada, and continues to evaluate opportunities to operate those services in Brazil.
GTN's success can be attributed to the value proposition it provides to both broadcasters and advertisers, which is reflected in the longstanding relationships that GTN has established with a number of the radio and television networks to which it provides traffic and other information reporting services.